At a Glance: In the late 1980s, Toyota made a $1 billion bet: create an entirely new luxury brand to take on Mercedes, BMW, and Cadillac ... It's rare that a car company sets out to build “the best car in the world”.
Lexus History -
In the late 1980s, Toyota made a $1 billion bet: create an entirely new luxury brand to take on Mercedes, BMW, and Cadillac ... It's rare that a car company sets out to build “the best car in the world”. SUBSCRIBE & LIKE — Stories about when things were built to last forever.
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- In the late 1980s, Toyota made a $1 billion bet: create an entirely new luxury brand to take on Mercedes, BMW, and Cadillac ...
- It's rare that a car company sets out to build “the best car in the world”.
- SUBSCRIBE & LIKE — Stories about when things were built to last forever.
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