Quick Summary: It's rare that a car company sets out to build “the best car in the world”. In the late 1980s, Toyota made a $1 billion bet: create an entirely new
How Lexus Went From Nothing To Luxury Royalty -
It's rare that a car company sets out to build “the best car in the world”. In the late 1980s, Toyota made a $1 billion bet: create an entirely new
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- It's rare that a car company sets out to build “the best car in the world”.
- In the late 1980s, Toyota made a $1 billion bet: create an entirely new
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